Noble Cup is an initiative born in Ethiopia in response to the needs of African women against the stigma associated with menstruation.

Noble Cup is a menstrual cup company that relies on partnerships with universities and NGOs to educate women and girls about menstruation and how to deal with it in a more free and practical way. In a country where half the girls have never heard of menstruation until their first period, it is a powerful initiative of information and empowerment. The visual assets were thought to resonate in a global and easy way.

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