The concept and curation of PAIR products are current and flawless. The driving force is to connect people with the emotional value and wellbeing which design promotes.
A new design label of accessible and essential day-to-day products. There is great potential in the brand's timeless concept, but the store is still little known. So we did an image and brand consultancy to improve some aspects. Rethinking communication with more present platforms (website / facebook / instagram) and develop actions and content that more clearly defines the PAIR proposal, in order to include the public in this built universe. A more natural feel for the photos, a simple, objective and user friendly website. Design and minimalism that echoes at all points of communication.