NAU [ ' naw ] means ship or large vessel made for sailing on the sea,
it is a young brand for simple and comfortable bikinis and day-to-day outfits.
Luciana Queiroz had the idea of building small capsule collections with a classic and minimalist brazilian identity, i participated in the naming process and developed the whole branding from values to visual identity. The core creative path was the ocean, which served as an inspiration from its waves to the form of the logo itself. In 2017 we continue the work with cápsula piscina, which means pool. The campaign was photographed at Fundação Luiza e Oscar Americano, with a tropical and minimalist approach.