Act. is an Art Consulting Tool

I developed the verbal and visual branding, creating the visual identity and texts along with the whole package of the company. The idea was to create a simple but powerful design, that synthesises and communicates the brand into a clean and modern look, something that expresses the art universe. urpose and positioning: in all the touchpoints it is important that we communicate from the art world and make the brand personality accessible and reliable. The main services offered have differentiations both in visual and verbal language but should be represented with a single unifying identity and brand universe. One branch is high end and exclusive, visually cleaner and more serious, and the other is inclusive and looser, visually instigating, more fluid and edgier. Through the creative process on naming we structured the business' services and offers, developing it as a company and as a brand:


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