One of the main goals and inspirations of this project was architecture itself, as language and significance.
The studio's branding was a reflexion of its universe and the visual i.d. is derivative from grids and units, appropriating this precise and mathematical framework as the brand's expression. Every layout is based on the logo's grid, which was developed as a modular design, opening to several possibilities of application. The modular structure is conceptually and visually based on a measurement unit, which is expanded throughout every layout. GRID was born in 2015.