TRIPÉ was invited to create and produce an exhibition for
Projeto Gaveta in 2017, Rio de Janeiro edition.
Projeto Gaveta consists in a clothing swap concept, it encourages a more human and sustainable fashion. We had to expand this idea, to make people aware of it. As creative directors we see fashion as a reflection of personal expression and wanted to translate strong personalities of Rio de Janeiro into the individual authenticity they share with people. We chose each name carefully to represent cultural and social aspects of the city, and then we striped them naked of prejudices and established thoughts to be photographed and expose their inner personalities.