The brand perceives the rustic as luxury, celebrates the imperfection of what is unique. CRU's proposal is to combine the expertise of Indian artisans with a contemporary design made in Brazil, using handcrafted prints on natural fibers.
The main concept is the human hand behind the process, which is the most beautiful gesture and the thing that has lasted all those years making the printing technique exist to this day. So to illustrate this, in a simple and primary way, evoking various cultural symbols, from the earliest manifestations of man, as well as sensibility and manufacture, the symbol is a hand. All communication was developed for minimalist and fun compositions.