The identity was based on the duality of the “end of dawn”. In the night, torn by a ribbon of light, the first color that resurfaces is hydrangea, a shade of violet with the shortest ray and the highest vibration. Thus, we adopted a gradient that goes from black to violet as a palette.

The support for the curatorial text is an inclined black frame that brings the darkness of the night into the gallery space. The frame is supported by the wall in the gallery’s foyer allowing for the installation of tubular LEDs in hydrangea color on its back. Aiming to bring the color to the other exhibition spaces, in each of the gallery rooms one of the original lamps was replaced by the hydrangea-colored lamp, signaling the exhibition path towards the end of dawn.