Client: The Cheesecake Project

Service: Brand Identity, Design System, Packaging

The Cheesecake Project is a regional cheesecake shop in Santiago, Chile.

They wanted a sweet and colourful visual identity that translated the comfort and happiness that sweet and yummy bites bring to people’s life. Since the brand is focused on adults indulgence we had to create a design that is spicy, acid and a little funny.

ouieieee is a design agency,
but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for branding and design.

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São Paulo - Paris

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Creative direction
Brand & visual identity
Art direction
Creative consulting
Book & Editorial design
Packaging design
Website design
Film & Motion