Client: Sanss
Service: Creative Direction, Visual Identity, Packaging
Project Description:
Sanss design system is constructed from a structured grid, from which we break and reconstruct, a flexible, yet assertive brand identity.
Sanss design system is constructed from a structured grid, from which we break and reconstruct, a flexible, yet assertive brand identity.
With a simple sans serif font, we play with words and letters, parting from the brazilian constructivist poetry movement, being a brand that is born in Brazil but is built around minimal expressions, translating the concepts so valuable to the brand, such as transparency, humane design, and materiality.