Client: Sanss

Service: Creative Direction, Visual Identity, Packaging

Project Description:

Sanss design system is constructed from a structured grid, from which we break and reconstruct, a flexible, yet assertive brand identity.

With a simple sans serif font, we play with words and letters, parting from the brazilian constructivist poetry movement, being a brand that is born in Brazil but is built around minimal expressions, translating the concepts so valuable to the brand, such as transparency, humane design, and materiality.


ouieieee is a design agency,
but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for branding and design.

Based in:

São Paulo - Paris

Get in touch:


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Creative direction
Brand & visual identity
Art direction
Creative consulting
Book & Editorial design
Packaging design
Website design
Film & Motion