Client: Sanss
Service: Creative Direction, Visual Identity, Packaging
![](https://freight.cargo.site/t/original/i/bec363dad468b2b86b83be0cda8a9d45112e4a0433d8d895ffbfcb65a508adaa/SANSS-24.jpg)
![](https://freight.cargo.site/t/original/i/fbb1eae243d6028ff45028d2595839ed69e70f680f44a1d81dc64c88b9322278/SANSS-22.jpg)
![](https://freight.cargo.site/t/original/i/4871255f2149effaa55dc30fb386251dae246a87227414aaab416204a10964a8/SANSS-08.jpg)
![](https://freight.cargo.site/t/original/i/e73829150d12c9eda8ac11f4f62989086d4930fd459b31c59b33f633fbcad7ef/SANSS-13.jpg)
![](https://freight.cargo.site/t/original/i/d44c66fb5a465f4dfbc45a52d5adfa4ee59ec0c26213d713d7370b8d1452a088/SANSS-09.jpg)
![](https://freight.cargo.site/t/original/i/9493d2162848bf97df83485975ddbb709dfd4323fb744c964e30fedb1e72fd7b/Screen-Shot-2023-02-01-at-14.06.52.png)
![](https://freight.cargo.site/t/original/i/7323fd832e06011e4a487e16701b81fcb621805f07364107474cb821bee0e086/Screen-Shot-2023-02-01-at-13.51.52.png)
![](https://freight.cargo.site/t/original/i/044f3c6e575a0e504033cb1c21325325037ea0f2382eb26d635e1fbfb2d1d1e2/SANSS-23.jpg)
![](https://freight.cargo.site/t/original/i/4c83f72611640bd0c35120874b959fa9493ff16ddcd5c290c3327dc173480ad5/SANSS-27.jpg)
![](https://freight.cargo.site/t/original/i/9f16c641e670c01271b20cf70b471b3e5f6db2901ffe9e134c9365e5b3ef2312/Screen-Shot-2023-02-01-at-14.05.37.png)
![](https://freight.cargo.site/t/original/i/207cdd130bfb14621d13dfcbc9252d3ba66bf9f590c1cce4c2a1dcbcec5c24f3/Screen-Shot-2023-02-01-at-14.05.51.png)
![](https://freight.cargo.site/t/original/i/c53a646193683e6dfc2e8eff7861c63cc4c4e24c8f6c6c311cde9ece321f963a/SANSS-18.jpg)
![](https://freight.cargo.site/t/original/i/8c675ccd29968d5973254639ba7c7047c7376250408b007914fc09d7833b0962/SANSS-28.jpg)
![](https://freight.cargo.site/t/original/i/9fcd5c70e98d6bf38dcf755c1d3e3f76e22a6ce35e8d9a20f013e6a0687d956f/SANSS-29.jpg)
![](https://freight.cargo.site/t/original/i/08ea42b689761477c99630f1b7134c6967741c8ebf37c7909e0fefd6fbef8ce4/SANSS-06.jpg)
![](https://freight.cargo.site/t/original/i/40ad73b0f29afaa03a0af3a0ffcf8ee2b15984dcc05f8d189cc41fe1bbb65436/SANSS-31.jpg)
![](https://freight.cargo.site/t/original/i/c66651590be93266855e950e415dd10b2c8b6ad12521f4b6b19052269cc827b0/Screen-Shot-2023-02-01-at-19.07.34.png)
![](https://freight.cargo.site/t/original/i/0bee35bf1bd8104ad26c7f91addc4b920a90b1650a2f5fff5ed95411a6ca4662/Screen-Shot-2023-02-01-at-19.07.46.png)
Project Description:
Sanss design system is constructed from a structured grid, from which we break and reconstruct, a flexible, yet assertive brand identity.
Sanss design system is constructed from a structured grid, from which we break and reconstruct, a flexible, yet assertive brand identity.
With a simple sans serif font, we play with words and letters, parting from the brazilian constructivist poetry movement, being a brand that is born in Brazil but is built around minimal expressions, translating the concepts so valuable to the brand, such as transparency, humane design, and materiality.