Beauty is inner authenticity and outer empowerment. In 2021, we participated in the process of redefining the brand narrative, which gave rise to the new visual identity launched together with the "Undisciplined Assumed" campaign made by @w3haus and @soko.cx. We lead all the visual research and development, creating and unfolding the brand's expressions that were thought from the concept of indiscipline in the routine - "Make to cause and skincare to compensate!" created by @brufigueiredo . To guide the construction of the graphic pieces in a way that is consistent with the “From glitter to glycolic” positioning, we created a grid divided in half to explore the concepts that complement and contrast each other. The project foresees applications in social media, website, out of home and packaging. The colors of the palette can be used in combinations with each other in opposite colors, symbolizing the counterpoints of the behavioral lines, the crazy make-up or the skincare fairy - or mixed together resulting in gradients, symbolizing the lack of rigidity between the behavioral lines, for those who want everything together and mixed. We have variations of graphic elements and simple illustrations for use on social media or a website, as well as a photo guide.