Unpretentious, charming and familiar. Poru, is an intimate restaurant, located in Jardins, São Paulo, specialising in tasty cuisine and always with a vegan option.

It was an extensive research to find a perfect name: Porú in reference to the native indigenous language, which means "to eat". The week's menu thought on earthly themes: segunda sem carne, terça da terra, quarta do grão, quinta do mar e sextas de delírio. The space, opened in November 2017. The logo was inspired by the Carnival floor designed by Pindorama.inc., ouieieee designed the visual i.d. and was a creative partner for the full experience, online and offline. We also ventured in product, designing the poru trays.

ouieieee is a design agency,
but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for branding and design.

Based in:

São Paulo - Paris

Get in touch:


Follow us on:

instagram ,
vimeo ,
linkedin ,


Creative direction
Brand & visual identity
Art direction
Creative consulting
Book & Editorial design
Packaging design
Website design
Film & Motion