Unpretentious, charming and familiar. Poru, is an intimate restaurant, located in Jardins, São Paulo, specialising in tasty cuisine and always with a vegan option.

It was an extensive research to find a perfect name: Porú in reference to the native indigenous language, which means "to eat". The week's menu thought on earthly themes: segunda sem carne, terça da terra, quarta do grão, quinta do mar e sextas de delírio. The space, opened in November 2017. The logo was inspired by the Carnival floor designed by Pindorama.inc., ouieieee designed the visual i.d. and was a creative partner for the full experience, online and offline. We also ventured in product, designing the poru trays.






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Contact:


louise
@ouieieee.com

55 11 999893736


Clients:

Netflix
Baer-Mate
Sallve
Gallerist
Innate Motion
Quem Disse Berenice
Riachuelo
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Services:

Creative Direction
Branding & Identity
Art Direction
Advertising
Creative Consulting
Editorial Design
Book Design
Packaging Design
Promotional Materials
Website Design


instagram ,
vimeo ,
email ,


︎

Contact:

louise
@ouieieee.com

55 11 999893736