Unpretentious, charming and familiar. Poru, is an intimate restaurant, located in Jardins, São Paulo, specialising in tasty cuisine and always with a vegan option.
It was an extensive research to find a perfect name: Porú in reference to the native indigenous language, which means "to eat". The week's menu thought on earthly themes: segunda sem carne, terça da terra, quarta do grão, quinta do mar e sextas de delírio. The space, opened in November 2017. The logo was inspired by the Carnival floor designed by Pindorama.inc., ouieieee designed the visual i.d. and was a creative partner for the full experience, online and offline. We also ventured in product, designing the poru trays.