Phi. is a cultural production company based in São Paulo, they work with big scale clients and artists, producing exhibitions, festivals, movies and events.
They invited us to create a new visual id, based on their line of activity. The visual identity is constucted based on a golden ration grid, wich follows a geometric relationship based on the irrational number PHI. Combined with a typography based layout and negative and positive colorful variations with the dot element extracted from the letter i. We developed the general look and feel guides for stationary, general communication material as well as out of home applications and website.