Phi. is a cultural production company based in São Paulo, they work with big scale clients and artists, producing exhibitions, festivals, movies and events.


They invited us to create a new visual id, based on their line of activity. The visual identity is constucted based on a golden ration grid, wich follows a geometric relationship based on the irrational number PHI. Combined with a typography based layout and negative and positive colorful variations with the dot element extracted from the letter i.  We developed the general look and feel guides for stationary, general communication material as well as out of home applications and website. 





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vimeo ,
email ,




Contact:


louise
@ouieieee.com

55 11 999893736


Clients:

Netflix
Baer-Mate
Sallve
Gallerist
Innate Motion
Quem Disse Berenice
Riachuelo
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Services:

Creative Direction
Branding & Identity
Art Direction
Advertising
Creative Consulting
Editorial Design
Book Design
Packaging Design
Promotional Materials
Website Design


instagram ,
vimeo ,
email ,


︎

Contact:

louise
@ouieieee.com

55 11 999893736