OUT OF OFFICE is a digital content creation and consulting agency that uses social media and cultural sensitivity to help brands connect with people in the same way that people connect with people. CONNECTED WORLWIDE, they are based in Los Angeles, New York and São Paulo.
We created the OUT OF OFFICE visual identity inspired by an office language from the 70s and 80s, a rigid grid, a typeface without a neutral serif combined with punctual ironic interventions from a striking serif, reminiscent of memos. To develop the identity we did an extensive search of books of nostalgic aesthetics and outdated content, books of marketing, business and finance of the time. Within the visual package we also have 3 vivid colors from highlighters and an extensive package of iconographies as well as a package of images from the office universe, chairs, drinking fountains, folders, ect.