For the relief of the insomniacs and the delight of the sleepers. Oníria is a brand of smart sleeping clothes. They manufacture comfortable and fun pajamas, that can be used inside and outside the home.

The branding and visual concepts were inspired by a continuous dreamy state of mind. Humans aren't getting sleep as much as they need, so we thought we would approach that with a touch of unorthodox, crude, dry humor, along with purposefully surreal visuals, using elements that surround late night activities such as sleep walking, tv zapping, cloud counting or for some, sleeping pills popping. Oníria comes as a response to the contemporary problems that drive the industry of sleep.

ouieieee is a design agency,
but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for branding and design.

Based in:

São Paulo - Paris

Get in touch:


Follow us on:

instagram ,
vimeo ,
linkedin ,


Creative direction
Brand & visual identity
Art direction
Creative consulting
Book & Editorial design
Packaging design
Website design
Film & Motion