For the relief of the insomniacs and the delight of the sleepers. Oníria is a brand of smart sleeping clothes. They manufacture comfortable and fun pajamas, that can be used inside and outside the home.
The branding and visual concepts were inspired by a continuous dreamy state of mind. Humans aren't getting sleep as much as they need, so we thought we would approach that with a touch of unorthodox, crude, dry humor, along with purposefully surreal visuals, using elements that surround late night activities such as sleep walking, tv zapping, cloud counting or for some, sleeping pills popping. Oníria comes as a response to the contemporary problems that drive the industry of sleep.