Lot is a Rio de Janeiro born gaming company created for the sole purpose of uniting friends. The idea was to design a beautiful game that you can keep on the open, never hide your playing cards again. Keep the out on your coffee table. Lot means destiny, Lot means luck, luck in life, luck in games.
We developed the branding from top to bottom. The packaging was created to be unique, from the dieline to the hand printing technique. In addition to packaging and product design, we created a new set of illustrations and patterns for the cards. The visual identity was thought to be contemporary, chic,fun. We also strategized collateral assets and social media positioning and content.