Jouer Couture is the result of a creative desire to create contemporary forms about imperfect women.

The brand works with certified and reuse fabrics, values transparency and responsibility and values time through meaningful pieces. The logo is based on the goddess Artemis, which is the protector of woman and nature. Each element of the logo has a specific symbolism, the star is strengh and energy, the arrow is transformation, and the branch of rue is sustainability.

ouieieee is a design agency,
but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for branding and design.

Based in:

São Paulo - Paris

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Creative direction
Brand & visual identity
Art direction
Creative consulting
Book & Editorial design
Packaging design
Website design
Film & Motion