In crafting the design concept for Esthera, we delved into the essence of the celestial, the ubiquitous and the ephemeral. Taking inspiration from the vastness of the cosmos and the ubiquity of everyday objects like the handbag, this concept fuses elements of constellations, individual stars and the rhythm of daily life.

Complementary brand icons offer flexibility in communication, enabling clear hierarchies and emphasizing important elements. By harmonizing with the main logo, it reinforces the brand's visual cohesion, promoting its memorability and recognition. From specific applications and patterns, in general communications and in the future in packaging and products.

The brand's palette is based on the concept of day to night: Esthera uses colors that transition from light to dark tones, mirroring the changing skies. This palette reflects the passage of time and also adds versatility to the brand, which adapts to various occasions throughout the day. The brand's two main colors are universe blue, night - and star white, day. The stars present a wide range of colors, which reflect the temperature in their atmospheres, the brand's secondary palette is based on this concept. Secondary colors play a crucial role in brand identity, representing product categories and providing visual support.