The starting point of the Vereda School's visual program unfolds both in the use of accessible materials and in the idea of modular structures that allow flexible environments. The idea is that people themselves claim these spaces and create them for whatever purposes they want.

For the visual communicaition we wanted to communicate through the areas fluidly, translating the power of spaces. The visual concept will embrace all units of the Vereda schools, highlighting their particularities, but serving as a guiding thread that narrates all the experiences of each school. We used different chromatic and graphic scales, alternating hierarchies of information. The images created will not only be for communicating information, but will have an active participation in the cognitive provocation of those who enter those spaces








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Contact:


louise
@ouieieee.com

55 11 999893736


Clients:

Netflix
Baer-Mate
Sallve
Gallerist
Innate Motion
Quem Disse Berenice
Riachuelo
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Services:

Creative Direction
Branding & Identity
Art Direction
Advertising
Creative Consulting
Editorial Design
Book Design
Packaging Design
Promotional Materials
Website Design


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vimeo ,
email ,


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Contact:

louise
@ouieieee.com

55 11 999893736