The starting point of the Vereda School's visual program unfolds both in the use of accessible materials and in the idea of modular structures that allow flexible environments. The idea is that people themselves claim these spaces and create them for whatever purposes they want.

For the visual communicaition we wanted to communicate through the areas fluidly, translating the power of spaces. The visual concept will embrace all units of the Vereda schools, highlighting their particularities, but serving as a guiding thread that narrates all the experiences of each school. We used different chromatic and graphic scales, alternating hierarchies of information. The images created will not only be for communicating information, but will have an active participation in the cognitive provocation of those who enter those spaces

ouieieee is a design agency,
but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for branding and design.

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Creative direction
Brand & visual identity
Art direction
Creative consulting
Book & Editorial design
Packaging design
Website design
Film & Motion