With exclusive pieces, Cru is a brand that celebrates what is unique. Each outfit is made from printed fabrics and hand-dyed using ancient techniques in Jaipur, Rajasthan.

Cru's proposal is to combine an experience of Indian artisans with contemporary design made in Brazil. The fascination of ethnic prints and techniques like Ikat and block printing has given rise to capsule collections of pieces that brings colors from India and cotton comfort.

ouieieee is a design agency,
but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for branding and design.

Based in:

São Paulo - Paris

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Creative direction
Brand & visual identity
Art direction
Creative consulting
Book & Editorial design
Packaging design
Website design
Film & Motion