Client: Courréges

Service: Creative Direction, Design System, Product Design

Project Description:

Courrèges and The Webster team up to celebrate Pride with a capsule of monochromatic colors representative of the LGBTQIA flag. To complete this capsule, ouieieee co-designed two unisex t-shirts with Courrèges and NO DRAMA, a social platform that champions creativity, acceptance and safety in the queer culture all over the world.  

We explored desire as a moving force, something that makes the soul pulsate, the capacity to experiment. It’s a contact with one's most precious side, the encounter with themselves, and it is related to a strong feeling that something is incomplete. Desire is so important for the community. Bringing big revelations about who one is not only individually, but for society as a collective energy. Something that comes out even more during Pride Celebrations. We donated the designs to the initiative and all proceeds from the t-shirts will be donated to NO DRAMA.

Graphic Design: @ouieieee
Creative Direction: @thisisnodrama and @nicolas.difelice
Photo: @nad_1n3
Styling: @leopolda.duchemin
Hair: @santamarijuanna
Nails: @debahia_nails
Special thanks to: @inkretouch @jackiekratz1

ouieieee is a design agency,
but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for branding and design.

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São Paulo - Paris

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Creative direction
Brand & visual identity
Art direction
Creative consulting
Book & Editorial design
Packaging design
Website design
Film & Motion