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Client: Courréges

Service: Creative Direction, Design System, Product Design













Project Description:

Courrèges and The Webster team up to celebrate Pride with a capsule of monochromatic colors representative of the LGBTQIA flag. To complete this capsule, ouieieee co-designed two unisex t-shirts with Courrèges and NO DRAMA, a social platform that champions creativity, acceptance and safety in the queer culture all over the world.  




We explored desire as a moving force, something that makes the soul pulsate, the capacity to experiment. It’s a contact with one's most precious side, the encounter with themselves, and it is related to a strong feeling that something is incomplete. Desire is so important for the community. Bringing big revelations about who one is not only individually, but for society as a collective energy. Something that comes out even more during Pride Celebrations. We donated the designs to the initiative and all proceeds from the t-shirts will be donated to NO DRAMA.

Graphic Design: @ouieieee
Creative Direction: @thisisnodrama and @nicolas.difelice
Photo: @nad_1n3
Styling: @leopolda.duchemin
Hair: @santamarijuanna
Make-Up: @thierry.do.nascimento
Nails: @debahia_nails
Special thanks to: @inkretouch @jackiekratz1





ouieieee is a design agency but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for all creative things. 


Based in:

São Paulo - Paris

Get in touch:

email 

Follow us on:

instagram ,
vimeo ,
linkedin ,


Services:

Creative Direction
Brand & Visual identity
Art direction
Advertising
Creative Consulting
Book & Editorial design
Packaging Design
Website Design
Film & Motion




ouieieee is a design agency, but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for branding and design.







Follow us on: instagram ,
vimeo ,
linkedin ,


Get in touch:
email ,



Based in:
São Paulo - Paris

Services:

Creative Direction
Branding
Visual Identity
Art Direction
Advertising
Creative Consulting
Editorial Design
Book Design
Packaging Design
Promotional Materials
Website Design