Service: Brand Identity, Design System
Cinnamon is a cultural production company based in São Paulo, they work with big scale clients and artists, producing festivals, concerts, exhibitions and events.
They invited us to create a new visual id, based on their mission statement. The visual identity is constucted on a simple grid with a typography based layout and negative and positive variations. The Fenwick typography translates the Cinnamon universe from a digital and contemporary perspective. For the brand's graphic applications and online communication, we established an elegant and dynamic language, with an off white and 90% black color palette that communicates with an urban concept. We developed the general look and feel guides for social media, and stationary as well as out of home applications.