Client: Cinnamon

Service: Brand Identity, Design System

Cinnamon is a cultural production company based in São Paulo, they work with big scale clients and artists, producing festivals, concerts, exhibitions and events.

They invited us to create a new visual id, based on their mission statement. The visual identity is constucted on a simple grid with a typography based layout and negative and positive variations. The Fenwick typography translates the Cinnamon universe from a digital and contemporary perspective. For the brand's graphic applications and online communication, we established an elegant and dynamic language, with an off white and 90% black color palette that communicates with an urban concept. We developed the general look and feel guides for social media, and stationary as well as out of home applications. 

ouieieee is a design agency,
but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for branding and design.

Based in:

São Paulo - Paris

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Creative direction
Brand & visual identity
Art direction
Creative consulting
Book & Editorial design
Packaging design
Website design
Film & Motion