Cat Beauty Drops invited us to create the branding to launch the new beauty channel and online beauty classes.

The visual identity is constucted on a rigid minimal typography based layout with simple variations, simple enough so they can develop their own comunication when needed. The typography permeates the feminine universe, but from a digital and contemporary perspective. For the brand's graphic applications and online communication, we established an elegant and dynamic language, with neutral color palette that derives from skin color tones - all women - all colors. We developed the general look and feel guides for social media, website, as well as the online classes letterings. 

ouieieee is a design agency,
but we like to call ourselves a multi-disciplinary creative studio. We believe in a human and dynamic approach for branding and design.

Based in:

São Paulo - Paris

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Creative direction
Brand & visual identity
Art direction
Creative consulting
Book & Editorial design
Packaging design
Website design
Film & Motion