Cat Beauty Drops invited us to create the branding to launch the new beauty channel and online beauty classes.
The visual identity is constucted on a rigid minimal typography based layout with simple variations, simple enough so they can develop their own comunication when needed. The typography permeates the feminine universe, but from a digital and contemporary perspective. For the brand's graphic applications and online communication, we established an elegant and dynamic language, with neutral color palette that derives from skin color tones - all women - all colors. We developed the general look and feel guides for social media, website, as well as the online classes letterings.