For the creation of the brand's  identity, we sought to develop an minimalistic take on visual language from classic tailoring ateliers. We started by constructing a rigid grid, just to break and play with it, as a means to translate the idea of weavering the lines of clothing. For typography expressions we combined two different typefaces, one clean sans serif together with a specific elegant intervention from a striking serif, linking the siblings together.  The blue and the white, compose the pallete translating the classic shirt colors.