Service: Visual Identity, Wayfinding, Exhibition, Website
We were invited to develop the visual identity of the itinerancy of the Bjork Digital exhibition in Brazil, passing through the CCBB spaces in Rio de Janeiro, Brasília and Belo Horizonte. The show began to be shown in Sydney, Australia, in 2016 and has already toured 14 countries.
The project involved a close relationship with the artist's studio for the development of visual identity and creation of specific visual developments for each city in the exhibition. The design started from references to the virtual universe created for the exhibition, with minimalist and immersive elements. The language system was applied to various elements of the exhibition's experience, such as signage, expography, posters, flyers, folders, badges, videos, vignettes and social media.