Client: AIMO, Always in Motion
Service: Brand Strategy, Naming, Creative Direction, Copy, Brand Identity, Design System, Packaging, Social Media, Website
Project Description:
Born in 2023, Aimo is here to craft activewear with a fresh, design-driven approach. Whether you wake up & run or move at your own pace, every piece is designed to power performance with effortless comfort. No finish lines, no limits—just the freedom to move.
We built a brand that moves with you—effortless, bold, and always in motion. Inspired by the rhythm of an active life, the name Aimo distills the spirit of Always in Motion into something punchy and iconic. The visual identity is fluid yet strong, designed for those who see movement as a way of life. With a dynamic aesthetic that blends performance, comfort, and style, Aimo is more than apparel—it’s a Global Movement Company, made for the explorers of movement.
We built a brand that moves with you—effortless, bold, and always in motion. Inspired by the rhythm of an active life, the name Aimo distills the spirit of Always in Motion into something punchy and iconic. The visual identity is fluid yet strong, designed for those who see movement as a way of life. With a dynamic aesthetic that blends performance, comfort, and style, Aimo is more than apparel—it’s a Global Movement Company, made for the explorers of movement.